By Ginger Terrell, Regional Director The Referrals Group Southeast Reach her at:  Ginger@TheReferralsGroup.com We believe focus and attention should be spent on inviting the right people to the table. A strong group of like-minded professionals who can naturally refer business to each other is what makes referral groups work and enhances the experience for all members. Grab…

Paradoxical Commandments Last week I was sitting in Friday morning mass at our kids school.  Fr. Paul’s homily was focused on Luke 7:18-30 about Jesus giving John The Baptist the benefit of the doubt.  It was a timely message for me.  The homily got me thinking about business, our groups, and the consequences that arised…

Wanna grow?  Get better. Groups tell me all the time that they want to grow.  My advice to them is sometimes counter intuitive.  I  tell them that in order to grow you need to do four things while simultaneously increasing your invitations to prospective members. 1- Focus on generating referrals for existing members 2- Run…

16% of groups we start won’t make it to the 24 month mark.  I’ve tracked that ratio since 2004.   Groups that fail usually struggle with at least 2+ of these areas. 1. Poor Attendance: When attendance as a group is below 80% overall the meeting value gets diluted.  When they fall below 70% it…

Have you….. 1- Logged all referrals that? -spun off from a received referral or referral source intro -came from a visitor (log the referral from member who brought that guest) 2- Setup face-to-face meetings with? -your top referral source in the group -members you haven’t received a referral from in 4-5 months -members you haven’t sent…