1- Set a goal and have realistic expectations
-a good ratio to expect is that 1 out of 7 prospective new members will be a good fit for your group.
-guests who were pre-registered showed up to 88% of those meetings last year.
-set a target: ____visitors per month= ____ invites per month or ____ invites per member
2- Select a “Recruiting Coordinator” […]
Wanna grow? Get better.
Groups tell me all the time that they want to grow. My advice to them is sometimes counter intuitive. I tell them that in order to grow you need to do four things while simultaneously increasing your invitations to prospective members.
1- Focus on generating referrals for existing members
2- Run great meetings
3- Increase your face-to-face meetings with […]
Last week I was on a call with a member. I asked him how things were going in his group. He said, “Bart things are great. It is working. ” Then, he paused. When he paused I said, “You paused. What is the but….?”
He spent the next few minutes complaining about 2 members in the group. He had recently […]
Recently, I heard a great story from A.L. Kawaja, a financial advisor since 1999. He told a story about one of his best clients and how he got them.
When he first started in the business he had a gentlemen walk-in who wanted to buy $5000 worth of Abercrombie & Fitch stock.
A.L. said, “I took the time to get to know the guy. […]
I often get asked, “Why am I not getting referrals?”
It takes me back about a decade ago when I was working with someone in a group. In year one, he got one referral. They didn’t trust him yet. In year two, he got a lot more referrals including a HUGE referral that resulted in a over a $30,000 commission. […]
In sociology, social capital is the expected collective or economic benefits derived from the preferential treatment and cooperation between individuals and groups. Although different social sciences emphasize different aspects of social capital, they tend to share the core idea “that social networks have value”.(1)
I first heard about the concept of social capital in economics classes at the University of […]