How to Build Your Group by Ginger Terrell

By Ginger Terrell, Regional Director The Referrals Group Southeast Reach her at:  Ginger@TheReferralsGroup.com We believe focus and attention should be spent on inviting the right people to the table. A strong group of like-minded professionals who can naturally refer business to each other is what makes referral groups work and enhances the experience for all members. Grab…

Read More

Paradoxical Commandments

Paradoxical Commandments Last week I was sitting in Friday morning mass at our kids school.  Fr. Paul’s homily was focused on Luke 7:18-30 about Jesus giving John The Baptist the benefit of the doubt.  It was a timely message for me.  The homily got me thinking about business, our groups, and the consequences that arised…

Read More

Guest to Member….The 9 steps that typically happen

Watch Video I get asked a lot, what are the steps normally involved in guests becoming members?  Or what should it look like?  Let’s run through the 9 steps that are normally involved . 1.       They Get invited It starts with an invitation.  Guests don’t show up on their own.  Our groups operate by invitation…

Read More

Run a Great Meeting

Back in March I talked about 5 key fundamentals that drive referrals: https://thereferralsgroup.com/referrals-fundamentals/ Quick Recap on what those are: 1-Face-to-Face meetings 2-Attendance Rate (above 80%) 3-Mindset, focusing on help others 4-Run a Good meeting 5- Grow membership to your ideal size A lot of new groups do a great job in areas 1-3, which are extremely…

Read More

Wanna Grow Membership? Get Better

Wanna grow?  Get better. Groups tell me all the time that they want to grow.  My advice to them is sometimes counter intuitive.  I  tell them that in order to grow you need to do four things while simultaneously increasing your invitations to prospective members. 1- Focus on generating referrals for existing members 2- Run…

Read More

As your guest volume grows…

Groups often ask me for advice and tips on how to handle things as their guest volume grows.  Some groups borderline freak out and don’t know how to handle a lot of guests.  Don’t freak out.  Your chapter meeting agenda is built to handle guests providing that you run a timer to keep things moving…

Read More

Why do Groups Fail?

16% of groups we start won’t make it to the 24 month mark.  I’ve tracked that ratio since 2004.   Groups that fail usually struggle with at least 2+ of these areas. 1. Poor Attendance: When attendance as a group is below 80% overall the meeting value gets diluted.  When they fall below 70% it…

Read More

4 Big Things for June & July

4 Big Things for the next 60 days Summer is always busy.  Every season is, but during June & July I find our best groups focus on 4 things to maximize opportunities for success. 1. Be Ready to go -Be ready to talk about referrals given/received, guests invited, testimonials, & successes 2. Bring Energy &…

Read More

Are you holding yourself and/or your group back?

Every group has some members who: Are hold themselves & the group back Are Takers Act “Too Cool for School” Act More Important Than Everyone Else Are Really Busy! (usually they aren’t any busier than you are) Everyone notices the signs: They email 24 hours before the meeting, “Hey all – Love you, but a client…

Read More

Remember to….

Have you….. 1- Logged all referrals that? -spun off from a received referral or referral source intro -came from a visitor (log the referral from member who brought that guest) 2- Setup face-to-face meetings with? -your top referral source in the group -members you haven’t received a referral from in 4-5 months -members you haven’t sent…

Read More

Keep Going

I enjoying running.  It is where I clear my head, burn off stress, come up with new ideas (most of these article ideas are created on a run), & in general get my mind right.   Often times when I’m on a run I am either really energized or extremely tired. When I’m energized I often…

Read More