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Wanna Grow Membership? Get Better

Wanna grow?  Get better.

Groups tell me all the time that they want to grow.  My advice to them is sometimes counter intuitive.  I  tell them that in order to grow you need to do four things while simultaneously increasing your invitations to prospective members.
1- Focus on generating referrals for existing members
2- Run great meetings
3- Increase your face-to-face […]

As your guest volume grows…

Groups often ask me for advice and tips on how to handle things as their guest volume grows.  Some groups borderline freak out and don’t know how to handle a lot of guests.  Don’t freak out.  Your chapter meeting agenda is built to handle guests providing that you run a timer to keep things moving along.

Keep in mind that….. 

Not […]

Why do Groups Fail?

20+% of groups we start won’t make it to the 24 month mark.  I’ve tracked that ratio since 2004.   Groups that fail usually struggle with at least 2+ of these areas.

1. Poor Attendance:
When attendance as a group is below 80% overall the meeting value gets diluted.  When they fall below 70% it is death sentence for a group.

Our […]

4 Big Things for June & July

4 Big Things for the next 60 days

Summer is always busy.  Every season is, but during June & July I find our best groups focus on 4 things to maximize opportunities for success.

1. Be Ready to go
-Be ready to talk about referrals given/received, guests invited, testimonials, & successes

2. Bring Energy & Enthusiasm to each meeting
-Sometimes you need the meeting […]

What Should I do for my Next Presentation?

I often get asked, “What do you recommend I focus on for my next presentation in my group?”

Over the last decade I’ve seen a lot of great presentations.  I’ve seen a lot of poor ones as well, and  I’ve noticed some themes and topics that have consistently been more effective.

Begin with the end in mind.   The most effective […]

Podcast: Top 10 Take-a-ways from Podcast-Ginger Terrell (TN Referrals Group Market Leader)

My Top 10 Take-a-ways from the Podcast with Ginger Terrell- The Referrals Group along with Ashley Young who started CHA3-The Referrals Group & Clint Powell- the host.  I encourage you to listen and share additional insights you got from this fun, productive podcast.

Listen to Podcast  

1.  Listen more than you pitch.  It will allow you to be a connector and […]

Why we don’t restrict where you can be a member

A competitor has been making some calls to a few of our members lately.  The members they’ve called happen to be also part of their organization & ours.  They are telling them that they have to choose us or them.  The reality is….you don’t.   We won’t make you choose.

We know that:
1. Entrepreneurs by nature don’t like being told what […]

Are you holding yourself and/or your group back?

Every group has some members who:

Are hold themselves & the group back
Are Takers
Act “Too Cool for School”
Act More Important Than Everyone Else
Are Really Busy! (usually they aren’t any busier than you are)

Everyone notices the signs:

They email 24 hours before the meeting, “Hey all – Love you, but a client called. I have to be there.”  Message:  Y’all ain’t that important to […]

When you have Momentum…Embrace it!

Members want to be part of successful, thriving groups.  To get a group clicking you have to embrace the process and master the fundamentals.  Then one day it all clicks.  The meetings are more fun and referral volume goes up.  Occasionally I’ve seen groups waste momentum, because they relax too much when they get there.  I encourage you as […]

Structuring your 45,60,90 second

I recommend structuring your commercial in the following format: 

     I.  Basic Intro (5-7 seconds) 
    II. Tell us how to help you (25-75 seconds)

Now let’s break this down in greater detail.

Section I- Basic Intro
When guests/fairly new members are in the room I think this is important to reinforce.  Think of it as 5-7 seconds.
For example I normally say:  “Hi, […]

How to talk about a referral- Referral Section of Meeting

Watch Video  

The value of this section of our meetings is the dialog about.  We should learn from the referral giver and referral receiver the scenario, how the opportunity was identified, how it was tee’d up, an update on the status of the referral, and anything either side could of done better.

(Referral Giver): 

Mike-Financial advisor:  “I gave a referral to […]

What message are you sending when you say: “I’m busy!”

I have a good friend Liz who owns a successful business that operates in over 25+ states.  She and I think a lot a-like on relationship building.  A response that has always bothered both of us is was when people respond with “I’m so busy” to the question of “How are you doing?”

Almost anytime we’d hear we’d both look […]

Creating Success in your Group- Interview with Brad Schooler

This education blog content comes from an interview with Brad Schooler a mortgage lender.  Brad has been in two groups in (Lex19 & a group that failed).  In this interview he talks about his successes & what makes a group thrive from his perspective.

Question 1(Bart):  Brad, you’ve had great success since becoming a member.  You’ve given 46 referrals in […]

Life Changing Events Create Referral Opportunities

Life changing events often times create referral opportunities.  They may be
Events like:
-Marriage
-Having Children
-Divorce (personal or business)
-Death
-Mom/Dad grandparents going to nursing home
-Job promotions
-Kids going to school
-Becoming a partner in their company

All members should have a short list of 5-7+ life changing events that trigger referral opportunities for you.  Then, you have to train […]

Finding balance between being too loose & too rigid in your meeting

Before I started The Referrals Group the smartest thing I did was to seek advice on our business model from over 55 people that I thought were smarter than me.  It was a great exercise for me and shaped philosophically how I tried to build groups from day one.

I came from an environment where every member had to participate […]