Company News

Structuring your 45,60,90 second

I recommend structuring your commercial in the following format:       I.  Basic Intro (5-7 seconds)      II. Tell us how to help you (25-75 seconds) Now let’s break this down in greater detail. Section I- Basic Intro When guests/fairly new members are in the room I think this is important to reinforce.  Think of it…

Read More

Tips on Staying In-Touch with your Contacts

You want to stay in touch with your customers & referral sources/COIs (Centers of Influence) because you want to build and maintain relationships long-term.  Referrals are the byproduct of the relationships we build. Here are some tips on staying in touch. 1. Have a process to stay in touch I know a realtor who dials…

Read More

5 Steps in Giving a Referral

Our goal when we give a referral should be to always set it up as well as we can for all parties involved (prospective customer and the referral recipient).   It is important to try to set things up properly on the front end to avoid confusion and to make sure giving the referral makes…

Read More

Increasing Referrals- The Fundamentals

When I was in college I was part of a fraternity.  It was one of the best learning experiences for me.  My freshman year the fraternity fell apart and went from 90 members down to 40.  A few of the upperclassman stayed and focused on helping build it back the right way.  Our consultant told…

Read More

Great points from Mass tonight (on FB live)

Normally the boys, Meg, and as often as I can attend the Friday morning all school mass at Christ The King School where our kids go to school.  This morning we slept in and missed the Facebook Live broadcast.  So tonight on the recommendation of some of our friends we watched the mass from St.…

Read More

Referrals Group- Online Meeting Tips & Encouragement

As we enter into The Referrals Group online meetings for the foreseeable future here are some tips I’ve picked up from attending several other Referral Group online meetings in the last week. Tips: Kids are welcome!   It is no problem for your kid(s) to be in the background or in your lap When they need…

Read More

Creating Urgency

One of my favorite quotes is, “Be quick but don’t hurry,” from John Wooden the famous UCLA basketball coach who won 10 national championships. Creating Urgency    Nothing gets done without urgency.  Shorter timelines providing they don’t compromise quality are often better because they create urgency. I spend a lot of time observing what makes…

Read More

3 Things You Can Control in Recruitment

Things you can control 1-    That you invited someone 2-    You run good meetings 3-    That you follow a consistent process with all your guests and prospective members. You can’t control *If/when a guest responds, attends, is interested in your group, and if the rest of the group thinks they fit.  For those reasons don’t overthink…

Read More

Holiday season is primetime for referrals

Holiday season=PRIMETIME for referral generation opportunities. In November & December as you go to holiday parties, family gatherings, office parties, Christmas plays, year end banquets, etc you will see people in a more casual setting.   Conversations will start with open ended questions like:   “How are things going?  What is new?  How have you been?” Have…

Read More

Guest to Member….The 9 steps that typically happen

Watch Video I get asked a lot, what are the steps normally involved in guests becoming members?  Or what should it look like?  Let’s run through the 9 steps that are normally involved . 1.       They Get invited It starts with an invitation.  Guests don’t show up on their own.  Our groups operate by invitation…

Read More

As your guest volume grows…

Groups often ask me for advice and tips on how to handle things as their guest volume grows.  Some groups borderline freak out and don’t know how to handle a lot of guests.  Don’t freak out.  Your chapter meeting agenda is built to handle guests providing that you run a timer to keep things moving…

Read More

4 Big Things for June & July

4 Big Things for the next 60 days Summer is always busy.  Every season is, but during June & July I find our best groups focus on 4 things to maximize opportunities for success. 1. Be Ready to go -Be ready to talk about referrals given/received, guests invited, testimonials, & successes 2. Bring Energy &…

Read More

Are you holding yourself and/or your group back?

Every group has some members who: Are hold themselves & the group back Are Takers Act “Too Cool for School” Act More Important Than Everyone Else Are Really Busy! (usually they aren’t any busier than you are) Everyone notices the signs: They email 24 hours before the meeting, “Hey all – Love you, but a client…

Read More