Back in March I talked about 5 key fundamentals that drive referrals: https://thereferralsgroup.com/referrals-fundamentals/
Quick Recap on what those are:
1-Face-to-Face meetings
2-Attendance Rate (above 85%)
3-Mindset, focusing on help others
4-Run a Good meeting
5- Grow membership to your ideal size
A lot of new groups do a great job in areas 1-3, which are extremely critical to the foundation of all groups. I hear from a […]
Years ago I used to overthink setting up a introduction between two people. As a result of over complicating it I didn’t do it as often as I could because it would take too much time for me to figure out the “perfect way” to setup. Along the way I learned that if I keep it simple it I’ll […]
Wanna grow? Get better.
Groups tell me all the time that they want to grow. My advice to them is sometimes counter intuitive. I tell them that in order to grow you need to do four things while simultaneously increasing your invitations to prospective members.
1- Focus on generating referrals for existing members
2- Run great meetings
3- Increase your face-to-face […]
One of my favorite quotes is, “Be quick but don’t hurry,” from John Wooden the famous UCLA basketball coach who won 10 national championships.
Creating Urgency
Nothing gets done without urgency. Shorter timelines providing they don’t compromise quality are often better because they create urgency.
I spend a lot of time observing what makes our groups successful. I find that our […]
Groups often ask me for advice and tips on how to handle things as their guest volume grows. Some groups borderline freak out and don’t know how to handle a lot of guests. Don’t freak out. Your chapter meeting agenda is built to handle guests providing that you run a timer to keep things moving along.
Keep in mind that…..
Not […]
20+% of groups we start won’t make it to the 24 month mark. I’ve tracked that ratio since 2004. Groups that fail usually struggle with at least 2+ of these areas.
1. Poor Attendance:
When attendance as a group is below 80% overall the meeting value gets diluted. When they fall below 70% it is death sentence for a group.
Our […]
4 Big Things for the next 60 days
Summer is always busy. Every season is, but during June & July I find our best groups focus on 4 things to maximize opportunities for success.
1. Be Ready to go
-Be ready to talk about referrals given/received, guests invited, testimonials, & successes
2. Bring Energy & Enthusiasm to each meeting
-Sometimes you need the meeting […]
I often get asked, “What do you recommend I focus on for my next presentation in my group?”
Over the last decade I’ve seen a lot of great presentations. I’ve seen a lot of poor ones as well, and I’ve noticed some themes and topics that have consistently been more effective.
Begin with the end in mind. The most effective […]
My Top 10 Take-a-ways from the Podcast with Ginger Terrell- The Referrals Group along with Ashley Young who started CHA3-The Referrals Group & Clint Powell- the host. I encourage you to listen and share additional insights you got from this fun, productive podcast.
Listen to Podcast
1. Listen more than you pitch. It will allow you to be a connector and […]
A competitor has been making some calls to a few of our members lately. The members they’ve called happen to be also part of their organization & ours. They are telling them that they have to choose us or them. The reality is….you don’t. We won’t make you choose.
We know that:
1. Entrepreneurs by nature don’t like being told what […]
Quarter 2 of each year is a busy time for our groups. Over the last 4 years referral volume has increased by 34%+ from Q1 to Q2! When things are busy in a group a few minutes of prep help make the meeting more valuable. Here are the things I recommend you doing to prep for each meeting.
Prepping for […]
Every group has some members who:
Are hold themselves & the group back
Are Takers
Act “Too Cool for School”
Act More Important Than Everyone Else
Are Really Busy! (usually they aren’t any busier than you are)
Everyone notices the signs:
They email 24 hours before the meeting, “Hey all – Love you, but a client called. I have to be there.” Message: Y’all ain’t that important to […]
You want to stay in touch with your customers & referral sources/COIs (Centers of Influence) because you want to build and maintain relationships long-term. Referrals are the byproduct of the relationships we build. Here some tips on staying in touch.
Have a process to stay in touch
I know a realtor who dials the alphabet in his phone. He calls every […]
Members want to be part of successful, thriving groups. To get a group clicking you have to embrace the process and master the fundamentals. Then one day it all clicks. The meetings are more fun and referral volume goes up. Occasionally I’ve seen groups waste momentum, because they relax too much when they get there. I encourage you as […]
I recommend structuring your commercial in the following format:
I. Basic Intro (5-7 seconds)
II. Tell us how to help you (25-75 seconds)
Now let’s break this down in greater detail.
Section I- Basic Intro
When guests/fairly new members are in the room I think this is important to reinforce. Think of it as 5-7 seconds.
For example I normally say: “Hi, […]