Members want to be part of successful, thriving groups. To get a group clicking you have to embrace the process and master the fundamentals. Then one day it all clicks. The meetings are more fun and referral volume goes up. Occasionally I’ve seen groups waste momentum, because they relax too much when they get there. I encourage you as […]
I recommend structuring your commercial in the following format:
I. Basic Intro (5-7 seconds)
II. Tell us how to help you (25-75 seconds)
Now let’s break this down in greater detail.
Section I- Basic Intro
When guests/fairly new members are in the room I think this is important to reinforce. Think of it as 5-7 seconds.
For example I normally say: “Hi, […]
Things you can control
1- That you invited someone
2- You run good meetings
3- That you follow a consistent process with all your guests and prospective members.
You can’t control
*If/when a guest responds, attends, is interested in your group, and if the rest of the group thinks they fit. For those reasons don’t overthink your invitations. Just invite.
Let’s break this down a little […]
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The value of this section of our meetings is the dialog about. We should learn from the referral giver and referral receiver the scenario, how the opportunity was identified, how it was tee’d up, an update on the status of the referral, and anything either side could of done better.
(Referral Giver):
Mike-Financial advisor: “I gave a referral to […]
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I get asked a lot, what are the steps normally involved in guests becoming members? Or what should it look like? Let’s run through the 9 steps that are normally involved .
1. They Get invited
It starts with an invitation. Guests don’t show up on their own. Our groups operate by invitation only so everyone that visits a meeting […]
Our goal when we give a referral should be to always set it up as well as we can for all parties involved (prospective customer and the referral recipient). It is important to try to set things up properly on the front end to avoid confusion and to make sure giving the referral makes you look good.
Here are […]
I have a good friend Liz who owns a successful business that operates in over 25+ states. She and I think a lot a-like on relationship building. A response that has always bothered both of us is was when people respond with “I’m so busy” to the question of “How are you doing?”
Almost anytime we’d hear we’d both look […]
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Groups often ask me to come in and go over the last 3,6, or 12 months worth of referral data off the referral report and tell them:
-what do you see?
-where can we improve?
I start with the”Referral Report”for the last 12 months and look at these areas:
1- Referral Close % What is the referral close %? For […]
Holiday season=PRIMETIME for referral generation opportunities.
In November & December as you go to holiday parties, family gatherings, office parties, Christmas plays, year end banquets, etc you will see people in a more casual setting. Conversations will start with open ended questions like:
“How are things going? What is new? How have you been?”
Have a good answer for the “How are […]
This education blog content comes from an interview with Brad Schooler a mortgage lender. Brad has been in two groups in (Lex19 & a group that failed). In this interview he talks about his successes & what makes a group thrive from his perspective.
Question 1(Bart): Brad, you’ve had great success since becoming a member. You’ve given 46 referrals in […]
Life changing events often times create referral opportunities. They may be
Events like:
-Marriage
-Having Children
-Divorce (personal or business)
-Death
-Mom/Dad grandparents going to nursing home
-Job promotions
-Kids going to school
-Becoming a partner in their company
All members should have a short list of 5-7+ life changing events that trigger referral opportunities for you. Then, you have to train […]
Before I started The Referrals Group the smartest thing I did was to seek advice on our business model from over 55 people that I thought were smarter than me. It was a great exercise for me and shaped philosophically how I tried to build groups from day one.
I came from an environment where every member had to participate […]
Have you…..
1- Logged all referrals that?
-spun off from a received referral or referral source intro
-came from a visitor (log the referral from member who brought that guest)
2- Setup face-to-face meetings with?
-your top referral source in the group
-members you haven’t received a referral from in 4-5 months
-members you haven’t sent a referral to in 4-5 months
3- Invited a guest recently?
-Don’t overthink […]
I often get asked, “Why am I not getting referrals?”
It takes me back about a decade ago when I was working with someone in a group. In year one, he got one referral. They didn’t trust him yet. In year two, he got a lot more referrals including a HUGE referral that resulted in a over a $30,000 commission. […]
I enjoying running. It is where I clear my head, burn off stress, come up with new ideas (most of these article ideas are created on a run), & in general get my mind right. Often times when I’m on a run I am either really energized or extremely tired.
When I’m energized I often visualize myself chasing my competition […]