We had a record # of guests in the month of October. That is great! We had 28 more guests attend a meeting in October 2021 than in any previous month going back to 2015. However, I still see groups over complicate inviting & recruiting. So here are a few tips to keep recruitment simple:
1- Invite guests, but NEVER do an open invitation
-Invite your guest to attend either of the next two upcoming meetings
-DO NOT do an open invitation to attend. You won’t remember to invite them again until the night before & then you’ll repeat the cycle
-Then register them to attend your group and the system will handle all of the reminders (Calendar invite, reminder email, thanks for visiting post visit)
2- Guest to member conversion is high when:
-Member attendance is 85%+
-Referrals, revenue, & face-to-faces are logged
-They fit your group culture
-Make your guests feel welcome by: talking to them, thanking them for coming, inviting them back, & reaching out to schedule a face-to-face meeting to get to know them
3- When to ask “Are you interested?” After the 2nd visit!
-After the 2nd visit the recruitment chair (or any member) should ask: “Are you interested in pursuing membership?”
-Our goal is 5 touchpoints prior to membership. It usually looks like this (2 meetings attended, 3 face-to-face meetings) Video: Guest to Member Tips
-If they can’t attend the next meeting but are ready to join, do your 10-15 minute membership interview over Zoom. Don’t make them wait a month.
Good luck! Every year we see a big influx of guests in Oct-January. Now is a great time to add more great members to your group.
Good stuff non-recruitment related:
-Be specific in your next presentation & upcoming Face-to-Face meetings. Guide attached or VIDEO
-Plan a group holiday party. Groups that party together, stay together
-Holiday Season is primetime for referral opportunities!