Education

Structuring your 45,60,90 second

I recommend structuring your commercial in the following format:       I.  Basic Intro (5-7 seconds)      II. Tell us how to help you (25-75 seconds) Now let’s break this down in greater detail. Section I- Basic Intro When guests/fairly new members are in the room I think this is important to reinforce.  Think of it…

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Tips on Staying In-Touch with your Contacts

You want to stay in touch with your customers & referral sources/COIs (Centers of Influence) because you want to build and maintain relationships long-term.  Referrals are the byproduct of the relationships we build. Here are some tips on staying in touch. 1. Have a process to stay in touch I know a realtor who dials…

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5 Steps in Giving a Referral

Our goal when we give a referral should be to always set it up as well as we can for all parties involved (prospective customer and the referral recipient).   It is important to try to set things up properly on the front end to avoid confusion and to make sure giving the referral makes…

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Increasing Referrals- The Fundamentals

When I was in college I was part of a fraternity.  It was one of the best learning experiences for me.  My freshman year the fraternity fell apart and went from 90 members down to 40.  A few of the upperclassman stayed and focused on helping build it back the right way.  Our consultant told…

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Zoom Meeting Etiquette and Tips

Over the last month all but two of our groups have migrated over to Zoom meetings.  After sitting through a ton in the last few weeks I’ve found some tips. Zoom Meeting Etiquette (From Erica Smith, owner Your College Smith (Lex5 group):  https://www.yourcollegesmith.com/ Use the video option when available. Stage your video area & keep your…

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Great points from Mass tonight (on FB live)

Normally the boys, Meg, and as often as I can attend the Friday morning all school mass at Christ The King School where our kids go to school.  This morning we slept in and missed the Facebook Live broadcast.  So tonight on the recommendation of some of our friends we watched the mass from St.…

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Referrals Group- Online Meeting Tips & Encouragement

As we enter into The Referrals Group online meetings for the foreseeable future here are some tips I’ve picked up from attending several other Referral Group online meetings in the last week. Tips: Kids are welcome!   It is no problem for your kid(s) to be in the background or in your lap When they need…

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Adversity- How our Best Groups Handle it

“Everyone has a plan until they get punched in the mouth.” – Former undisputed world heavyweight champion, Mike Tyson Every group goes through adversity.  I want our groups to be able to handle challenges that arise with confidence.  Groups that don’t freak out or fold when something happens are our strongest groups.  Our strongest groups generate…

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How to Build Your Group by Ginger Terrell

By Ginger Terrell, Regional Director The Referrals Group Southeast Reach her at:  Ginger@TheReferralsGroup.com We believe focus and attention should be spent on inviting the right people to the table. A strong group of like-minded professionals who can naturally refer business to each other is what makes referral groups work and enhances the experience for all members. Attached…

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Self-Evaluating your Referral Report

Watch Video Groups often ask me to come in and go over the last 3,6, or 12 months worth of  referral data off the referral report and tell them: -what do you see? -where can we improve? I start with the”Referral Report”for the last 12 months and look at these areas: 1- Referral Close %…

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Creating Urgency

One of my favorite quotes is, “Be quick but don’t hurry,” from John Wooden the famous UCLA basketball coach who won 10 national championships. Creating Urgency    Nothing gets done without urgency.  Shorter timelines providing they don’t compromise quality are often better because they create urgency. I spend a lot of time observing what makes…

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3 Things You Can Control in Recruitment

Things you can control 1-    That you invited someone 2-    You run good meetings 3-    That you follow a consistent process with all your guests and prospective members. You can’t control *If/when a guest responds, attends, is interested in your group, and if the rest of the group thinks they fit.  For those reasons don’t overthink…

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How to prep for your meeting

Here are the things I recommend you doing to prep for each meeting.  Prepping for 3 minutes will get you mentally engaged and thinking about how you can add value at the upcoming meeting. When all members do a little prep it usually makes the meeting more valuable and drives engagement. Pre Meeting Checklist 1-Log…

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Holiday season is primetime for referrals

Holiday season=PRIMETIME for referral generation opportunities. In November & December as you go to holiday parties, family gatherings, office parties, Christmas plays, year end banquets, etc you will see people in a more casual setting.   Conversations will start with open ended questions like:   “How are things going?  What is new?  How have you been?” Have…

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Paradoxical Commandments

Paradoxical Commandments Last week I was sitting in Friday morning mass at our kids school.  Fr. Paul’s homily was focused on Luke 7:18-30 about Jesus giving John The Baptist the benefit of the doubt.  It was a timely message for me.  The homily got me thinking about business, our groups, and the consequences that arised…

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