Getting Starting on Being Specific
We talk a lot about if you want results from your:
-Face-to-Face meetings
-60 second
-Member presentation
-Focused Meeting handout
You need to be specific! However, one thing I’ve found in working with members is that they just don’t know where to start. Here are a few tips
Where to start:
- Your Target Market
- Top 5-7 COI’s(Centers of Influence)/Referral Sources by profession
From here if you are willing to do the work you can begin breaking this down. Think of a funnel. Our flow is
Places to find info:
PVA site
Business Search on Secretary of State
LinkedIn (recommend using advanced search)
Facebook
Google
Who is featured/advertising in community/business magazines
*Chevy Chaser, Southsider, The Book of Lists, other
Then let’s break these down more. Your target list might look like
COI’s
1- Realtors
Love, but not limited to intros to:
| People I want to meet: | Connected to in group on FB,LinkedIn, other |
| Bugs Bunny, Broker at WB Real Estate | (4) Billy, Sue, John, & Elizabeth |
| Shaq, Broker at Shaq Diesel Real Estate | (2) John, Joey |
| -Larry Bird, top producing agent for Celtics | (5) Jessica, Peter, John, Melissa, & Lauren |
| -P Mahomes, top producing agent for Chiefs Real Estate | (2) Nate, Matt |
| -M Jordan, Greatest of All Time Real Estate | (1) Scotty |
| -Willie McGee, Bart’s favorite & #55 Real Estate | (4) Jake, Brad, Dan, & Joe |
2-CPAs: Repeat specific company/name process
Specific Targets: Repeat specific company/name process
Other Tips
1- Also, I’d highly encourage you to check this video out: Getting Specific Video
2- Encourage you to reach out to me at bart@TheReferalsGroup.com I’m happy to send you some great examples from other members &/or review your list