There are a lot of things that drive success within a group. Almost all revolve around groups excelling at the fundamentals
- Face-to-Face Meetings
- Meeting Attendance rate 85% or above
- Running good meetings & tracking of referrals in system
- Excelling & not over-thinking recruitment
When groups have the fundamentals down then they often can dive deeper into a specific area to grow opportunities they want to improve in. Currently I’m seeing our most successful groups dive into a few areas that are really working.
1. Theming your Face-to-Face meetings
We have a few groups right now that are encouraging members to do 30 minute face-to-face meetings with other members with a twist. They are setting a theme.
All of these are good focused, intentional conversation starters that drive opportunities. You can also theme your education spot for the month with one of the videos above.
2. Doing a Focused Meeting
A focused meeting is one where a Referrals Group rep facilitates your meeting to focus specifically on setting up COI/Referral source referrals. The fall/early winter is a great time to do these as a way to drive referral opportunities.
These work really well when all members come prepared with a list of:
-Top 5 professions that COIs/Referral Sources
-List of 25-50 specific companies/people you want to meet
We run the meeting & keep track of a task list of what members commit to doing for each other. If you’d like to schedule one for this fall &/or early winter please let us know.
3. Invite-A-Thon in conjunction with a happy hour
The idea is simple & effective to drive guests to your group.
-Set a goal of # guests a group wants to invite (usually 25-50)
-Setup time & location for a happy hour
-order a drink.
-as a group spend first 30 minutes adding all targets in the recruitment tab (Add a Target)
-Then use the “invite” function from the action items tab
PRO TIP: make it fun & set a challange for everyone
Ex: One group challanged every member to send 4 invites before they finished their first round. It worked. They sent out 30+ invites while they were together and had 8 guests at their next meeting and have added 3 new members recently.
You can also apply the invite-a-thon premise to other group focus areas:
-working on scripts
-taking shots to setup COI/Referral source intros on each other behalf
-creating a business resource guide (see downloads tab for template)
Have fun & good luck!