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Referral Networking

Mailbag v2

Time for another mailbag!  Questions in BOLD.

I wasn’t sure if I logged this referral correctly.  I don’t always specifically log each referral for closings.  Example:  I had sent 6 closings in October (with list of family names in notes).  Is it ok if at the end of the month I total up all the office closings and send them […]

Mailbag v1

This blog’s format: mailbag questions that have come in over the last month.  Questions in bold.

Bart our speaker no called no-showed at our meeting.  What should we do with the time block?  Also, we’d put a lot of effort into having guests and we had 3 that day.  Our member (Name removed) made us look really bad.  What should […]

Holiday season is primetime for referrals

Holiday season=PRIMETIME for referral generation opportunities.

In November & December as you go to holiday parties, family gatherings, office parties, Christmas plays, year end banquets, etc you will see people in a more casual setting.   Conversations will start with open ended questions like:  

“How are things going?  What is new?  How have you been?”

Have a good answer for the “How are […]

Creating Urgency

One of my favorite quotes is, “Be quick but don’t hurry,” from John Wooden the famous UCLA basketball coach who won 10 national championships.

Creating Urgency   
Nothing gets done without urgency.  Shorter timelines providing they don’t compromise quality are often better because they create urgency.

I spend a lot of time observing what makes our groups successful.  I find that our […]

Reaching your ideal membership size

A-     What is your ideal membership size?                                                                            _____
B-     Factor in attrition (20% annually)                                                                                 * 1.2
    […]

Why do Groups Fail?

16% of groups we start won’t make it to the 24 month mark.  I’ve tracked that ratio since 2004.   Groups that fail usually struggle with at least 2+ of these areas.

1. Poor Attendance:
When attendance as a group is below 80% overall the meeting value gets diluted.  When they fall below 70% it is death sentence for a group.

Our […]

A few best practices from around the area

A few best practices I’ve observed the last few months at The Referrals Group meetings:

Speakers:
1-Share specific targets.  Recently, I saw a member share a list of 175+ specific targets he had wanted to meet.  He then focused on why he wanted these targets and how to introduce him.  It made it easy for the group to create referral opportunities […]

Increasing Referrals- The Fundamentals

When I was in college I was part of a fraternity.  It was one of the best learning experiences for me.  My freshman year the fraternity fell apart and went from 90 members down to 40.  A few of the upperclassman stayed and focused on helping build it back the right way.  Our consultant told us we needed to […]

How to talk about a referral- Referral Section of Meeting

The value of this section of our meetings is the dialog about.  We should learn from the referral giver and referral receiver the scenario, how the opportunity was identified, how it was tee’d up, an update on the status of the referral, and anything either side could of done better.

(Referral Giver): 

Mike-Financial advisor:  “I gave a referral to Suzanne.  […]

How to prep for your meeting

Here are the things I recommend you doing to prep for each meeting.  Prepping for 3 minutes will get you mentally engaged and thinking about how you can add value at the upcoming meeting. When all members do a little prep it usually makes the meeting more valuable and drives engagement.
Pre Meeting Checklist
1-Log and update any referrals in system
2-Read […]

Self-Evaluating your Referral Report

Groups often ask me to come in and go over the last 3,6, or 12 months worth of  referral data off the referral report and tell them:
-what do you see?
-where can we improve?

I start with the”Referral Report”for the last 12 months and look at these areas:
1- Referral Close % What is the referral close %?   For groups 18 […]

Turning a Lead into a Referral

What is the difference between a lead and a referral?

Often times in our meetings.  I will hear someone ask for a specific contact.  I love it when people are specific.  You are much more likely to get a referral.

I recently heard a member in a group in ask for a specific introduction to a real estate broker that they […]

Building A Strong Group

Building a great team

In the first meeting when we work with prospective new groups we tell them several things.  The first thing we tell them is that building a strong group will be harder than you think, but in order to have success we have to have 3 things in place to have a shot at success.

1-      Get good people […]

Setting up a Center of Influence Introduction…Keep it simple

Years ago I used to overthink setting up a introduction between two people.  As a result of over complicating it I didn’t do it as often as I could because it would take too much time for me to figure out the “perfect way” to setup.  Along the way I learned that if I keep it simple it I’ll […]

Growth Tips

1- Set a goal and have realistic expectations

-a good ratio to expect is that  1 out of 7 prospective new members will be a good fit for your group.
-guests who were pre-registered showed up to 88% of those meetings last year.
-set a target:   ____visitors per month= ____ invites per month or ____ invites per member

2- Select a “Recruiting Coordinator” […]