Target Market Exercise

1. Who do you actually want more of?
-Industries
-Demographics
-Personality Types
-Specific Situations – (Ex. "dual income families buying their first home," or "small
business owners with 10-40 employees"

2. What triggers tell us someone needs you?
-A phrase or problem they are experiencing (Ex. "insurance just went up" or "we're
hiring")

3. Describe one perfect real-life client
-Give the client a name and/or industry
-What problem did you solve for them?
-Why were they an ideal client?

For Outros everyone has 60 seconds to share –
1) Their ideal client description
2) Their referral trigger phrase
3) One perfect client example